{"id":21984,"date":"2023-05-18T06:44:52","date_gmt":"2023-05-18T06:44:52","guid":{"rendered":"https:\/\/newswiredelhi.com\/index.php\/2023\/05\/18\/a-unique-kala-teeka-that-can-protect-babies-from-mosquito-borne-diseases\/"},"modified":"2023-05-18T06:44:52","modified_gmt":"2023-05-18T06:44:52","slug":"a-unique-kala-teeka-that-can-protect-babies-from-mosquito-borne-diseases","status":"publish","type":"post","link":"https:\/\/newswiredelhi.com\/index.php\/2023\/05\/18\/a-unique-kala-teeka-that-can-protect-babies-from-mosquito-borne-diseases\/","title":{"rendered":"A unique \u201cKala Teeka\u201d that can protect babies from mosquito-borne diseases"},"content":{"rendered":"<div class=\"dsprime\"><img decoding=\"async\" width=\"525\" height=\"394\" src=\"https:\/\/primexnewsnetwork.com\/wp-content\/uploads\/2023\/05\/1-45.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" loading=\"lazy\" style=\"margin-bottom: 10px\" \/><\/div>\n<p><em>Mosquito-repellent brand Maxx Flash\u2019s innovative Arogya Bindu gets mothers to apply skin-friendly mosquito-repelling formula on children<\/em><\/p>\n<p><strong>Ahmedabad (Gujarat) [India], May 18:<\/strong> Malaria and dengue are among the largest contributors of death of children under the age of 5 in India. The majority of these deaths are from tribal areas that are economically weaker sections of society. Their homes are often unprotected from mosquitoes, leaving children vulnerable to mosquito-borne diseases. Mosquito-repellant brand Maxx Flash has come out with an innovative way to reduce the number of life-threatening diseases in infants and children by protecting them from mosquitoes.<\/p>\n<p>Maxx Flash has developed a 100% safe and effective mosquito-repelling formula that involves using the tradition of mothers applying a \u201cKala Teeka\u201d or \u201cBindu\u201d (kohl dot) to their newborns to protect them from mosquitoes.<\/p>\n<p>\u201cAfter creating the Killer Pack, we wanted to continue with our approach of innovating products and solutions. When the agency came to us with this idea, we knew it was a big problem that we definitely wanted to solve,\u201d said Amit Srivastava, Director, Maxx Flash.<\/p>\n<p>Arogya Bindu was launched in March with the objective of getting mothers to adopt the habit of using a mosquito-repellent to protect their babies without changing their traditions. It has since received an overwhelming response from mothers.<\/p>\n<p>\u201cThe beauty of Arogya Bindu is its simplicity. Instead of reinventing the wheel, it leverages the deeply ingrained behaviour of mothers to protect young children from mosquitoes. It is a simple solution to a major problem and a continuation of our approach of innovating products and solutions.\u201d Mr Srivastav said further.<\/p>\n<p>In addition to its simplicity and effectiveness, Maxx Flash has ensured that Arogya Bindu remains affordable for all. The solution is easily accessible to mothers at a minimal cost of just Rs. 20, making mosquito protection a viable option for families across the socioeconomic spectrum.<\/p>\n<p>If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mosquito-repellent brand Maxx Flash\u2019s innovative Arogya Bindu gets mothers to apply skin-friendly mosquito-repelling formula on children Ahmedabad (Gujarat) [India], May 18: Malaria and dengue are among the largest contributors of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21985,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_rishi_post_view_count":177},"categories":[4],"tags":[54],"class_list":["post-21984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business","rishi-post"],"rishi__cb_customizer_meta":"","comments_count":"0","_links":{"self":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/posts\/21984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/comments?post=21984"}],"version-history":[{"count":0,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/posts\/21984\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/media\/21985"}],"wp:attachment":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/media?parent=21984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/categories?post=21984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/tags?post=21984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}