{"id":25483,"date":"2023-08-25T10:22:37","date_gmt":"2023-08-25T10:22:37","guid":{"rendered":"https:\/\/newswiredelhi.com\/index.php\/2023\/08\/25\/book-launch-of-bharat-ek-brand-and-indian-wellness-is-a-brand\/"},"modified":"2023-08-25T10:22:37","modified_gmt":"2023-08-25T10:22:37","slug":"book-launch-of-bharat-ek-brand-and-indian-wellness-is-a-brand","status":"publish","type":"post","link":"https:\/\/newswiredelhi.com\/index.php\/2023\/08\/25\/book-launch-of-bharat-ek-brand-and-indian-wellness-is-a-brand\/","title":{"rendered":"Book Launch of \u201cBharat Ek Brand\u201d and \u201cIndian Wellness is a Brand\u201d"},"content":{"rendered":"
\n

New Delhi (India), August 25: <\/strong>The books \u201cBharat Ek Brand for Exports\u201d and \u201cIndian Wellness is A Brand for Exports\u201d, authored by\u00a0Dr. Arif Habib<\/a>\u00a0& Dr. A.N. Jha, were unveiled at a Leadership Awards ceremony in New Delhi and by \u201cThink Startup\u201d founders at their office in Gurgaon, on August 24th\u00a0in line with #MakeinIndia & #Aatmnirbhar. \u00a0<\/p>\n

Dr. Arif Habib and Dr. A.N. Jha unveiled their revolutionary books, \u201cBharat Ek Brand\u201d and \u201cIndian Wellness Is A Brand\u201d in the presence of eminent dignitaries, business executives, and ambassadors at the prestigious Leadership Awards organized by Bizox Media Network, held at The Ashok, New Delhi. The event, broadcast by ET Now and partnered with I-Novate, CEO Magazine, and CIOTODAY Magazine, witnessed the presence of notable national-level dignitaries and ambassadors of five countries.\u00a0<\/p>\n

The books\u2019 unveiling was not limited to the event itself, but most importantly and simultaneously, they were unveiled by the Founders of \u201cThink Startup,\u201d Mr. Sanjeev Shivesh and Ms. Shivani Kapoor, at their Gurgaon office. \u201cThink Startup\u201d holds accreditation from Niti Aayog, Government of India, and runs various initiatives in collaboration with prestigious institutions like IIT Delhi, Ministry of Trade, Indian Institute of Foreign Trade, and NPSC India. Dr Habib has spoken at has few Think Startup workshops on \u201cHow to unlock the potential of taking domestic Indian startups to global space \u201c. Both the founders wished the authors well and appreciated the idea behind the book.<\/p>\n

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The books shed light on the potential for Young Indian startups to Monetize Ancient Indian wellness solutions in international markets, emphasizing the high value of Indian Ayurveda among foreign consumers and in foreign scriptures. The research presented in the books reveals the enormous untapped market, suggesting numerous startup opportunities for young Indians in this sector, potentially worth 200 billion dollars.<\/p>\n

The books, jointly authored by Dr. Habib and Dr. Jha, aim to inspire young Indian talents to take part in the #makeinIndiafortheGlobe, #MakeinIndia, and #SkillIndia initiatives launched by the Prime Minister\u2019s Office. Focusing on India\u2019s cultural heritage and wellness solutions, the books advocate for the use of India\u2019s culture as a brand to significantly boost India\u2019s exports and influence on the global stage.<\/p>\n

Author Dr. Arif Habib, a veteran in corporate leadership with experience at ITC Ltd, Gillette P&G, IFFCO London Dairy, Emami Ltd, and Good Glamm Group, is now the Director of Global Ideaz Co. Dr. A.N. Jha, former director of BIT Lalpur Campus and current Professor of Management at BIT Mesra Main Campus Ranchi, brings his academic prowess to the collaboration.<\/p>\n

The reception of the books has been overwhelmingly positive, with over a hundred of copies sold online in the first few days.\u00a0<\/p>\n

Watch the video here:\u00a0https:\/\/youtu.be\/_rT9Hu0JDhw?si=YXpX3VJeBpVcL0qk<\/a>\u00a0<\/p>\n

For more information, visit http:\/\/www.globalideaz.com\/<\/p>\n

If you have any objection to this press release content, kindly contact pr.error.rectification[at]gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

New Delhi (India), August 25: The books \u201cBharat Ek Brand for Exports\u201d and \u201cIndian Wellness is A Brand for Exports\u201d, authored by\u00a0Dr. Arif Habib\u00a0& Dr. A.N. Jha, were unveiled at […]<\/p>\n","protected":false},"author":1,"featured_media":25484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_rishi_post_view_count":202},"categories":[7],"tags":[673],"class_list":["post-25483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-lifestyle","rishi-post"],"rishi__cb_customizer_meta":"","comments_count":"0","_links":{"self":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/posts\/25483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/comments?post=25483"}],"version-history":[{"count":0,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/posts\/25483\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/media\/25484"}],"wp:attachment":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/media?parent=25483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/categories?post=25483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/tags?post=25483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}