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Bringing its 163-year legacy to India, the family-owned Ligne Roset has opened its first exclusive store in Prabhadevi, Mumbai, offering a thoughtful space where end consumers can engage with and experience their creations. The luxury furniture and lifestyle brand\u2019s venture into the country is brought about in association with Burgundy Brand Collective, an omnichannel consumer brands retailer and specialty-brand builder.\u00a0<\/p>\n
\u201cAs with every category we enter, we see the luxury furniture market in India ripe for reinvention. We recognize that Indian consumers are developing bolder tastes and seeking products with deeper resonance. Anticipating this shift to extend into furniture preferences, Ligne Roset\u2019s combination of thoughtful, tasteful, and bold designs aligns perfectly with the aspirations of the new discerning Indian customers,\u201d says\u00a0Samir Gadhok<\/strong>, Director and Co-founder Burgundy Brand Collective.<\/p>\n Designed by\u00a0Zameer Basrai<\/strong>\u00a0of The Busride Design Studio, the 5200 square foot store showcases a curated selection of the brand\u2019s contemporary and design-centric creations which include living, dining, and bedroom furniture collections as well as wardrobe and storage systems, lighting, rugs, textiles, decorative accessories and occasional items. The brand is also investing to offer the\u00a0shortest manufacturing period in the world \u2013 12 weeks<\/strong>\u00a0\u2013 giving customers the choice between readily available options or customised creations under the \u2018quick ship\u2019 program. \u00a0\u00a0<\/p>\n With a goal to craft a retail environment for luxury furniture that is inviting and accessible, customers will be introduced to and get to experience some of the brand\u2019s bestsellers as well as the original models launched this year in Paris as part of the new 2023 collection. There will also be a limited selection of iconic pieces like the\u00a0Togo<\/strong>\u00a0sofa<\/strong>, which celebrates its 50-year anniversary; select pieces of\u00a0Togo Atom\u00a0<\/strong>(only 878 in the world) created in collaboration with\u00a0RAF Simons;\u00a0<\/strong>and\u00a0Pierre Paulin\u2019s Pumpkin<\/strong>, a 1971 seating design for the private apartments of the French president Georges Pompidou at the Elys\u00e9e Palace, which is being put into production for the first time ever, amongst other pieces.\u00a0<\/p>\n Recognising the potential of the country\u2019s luxury furniture and home d\u00e9cor market, their foray into India aims to capture the imagination of those who have a keen appreciation for contemporary design and handcrafted products with collections that prioritize quality and timeless design over fleeting trends. \u201cThe potential for Ligne Roset in India is substantial. We are keenly aware that the new eco-conscious India values not just luxury but also ethical and sustainable practices. Hence, we are deliberate in partnering with brands like Ligne Roset that prioritize eco-friendly materials, sustainable manufacturing processes, and products with longer lifecycles. Given the brand\u2019s unique positioning and our strategic approach to growth, we anticipate that the Indian market will rank\u00a0within the top 5 globally for Ligne Roset<\/strong>\u00a0within the next decade. Our primary goal for the next year is to cultivate a welcoming environment where customers can immerse themselves in the Ligne Roset brand and its values,\u201d says\u00a0Avani Raheja<\/strong>, Director and Co-founder, Burgundy Brand Collective.<\/p>\n About Ligne Roset<\/strong><\/p>\n What sets the family-owned Ligne Roset apart is its deep values, tradition of excellence, and 163-year commitment to craftmanship and design. With a history rooted in French craft, the brand has been manufacturing high-end contemporary furniture in its own factories in France since 1860. In-house manufacturing allows Ligne Roset to closely supervise the entire creation process and uphold the highest production standards. Known for artful collaborations with both established and emerging talents in contemporary design, the brand boasts an extensive catalogue and is renowned for producing some of the most iconic furniture pieces of the last century. Ligne Roset has steadily bloomed into a multinational company with factories and headquarters in France and more than 200 exclusive Ligne Roset stores and 1,000 retail distributors worldwide.\u00a0<\/p>\n www.ligne-roset.com<\/p>\n @liqneroset\u00a0<\/p>\n Cynergy, Shop # A2, Appasaheb Marathe Marg, Prabhadevi, Mumbai 400025<\/p>\n lr@bbcollective.co<\/p>\n About Burgundy Brand Collective<\/strong><\/p>\n Headquartered in Mumbai,\u00a0Burgundy Brand Collective was established in 2012 by Samir Gadhok and Avani Raheja with the aim of identifying and introducing brands that inspire and excite a new generation of like-minded, globally-aware, and socially-engaged Indians. They are\u00a0partner to international specialty and boutique brands looking to build sustainable, community\u2013centric businesses in India. The company focuses on telling meaningful stories and building brands based on emerging consumer needs.\u00a0Their hand-picked portfolio also includes ROYCE\u2019 Chocolate, Onitsuka Tiger, Provenance, and Papabubble.<\/p>\n![](\"https:\/\/primexnewsnetwork.com\/wp-content\/uploads\/2023\/11\/2-63-1024x576-1.jpg\")
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