{"id":38451,"date":"2024-05-11T12:55:24","date_gmt":"2024-05-11T07:25:24","guid":{"rendered":"https:\/\/newswiredelhi.com\/index.php\/2024\/05\/11\/ajio-and-flams-mr-campaign-a-shoppers-journey-into-the-opulence-of-heeramandi-2\/"},"modified":"2024-05-11T12:55:24","modified_gmt":"2024-05-11T07:25:24","slug":"ajio-and-flams-mr-campaign-a-shoppers-journey-into-the-opulence-of-heeramandi-2","status":"publish","type":"post","link":"https:\/\/newswiredelhi.com\/index.php\/2024\/05\/11\/ajio-and-flams-mr-campaign-a-shoppers-journey-into-the-opulence-of-heeramandi-2\/","title":{"rendered":"AJIO and Flam\u2019s MR Campaign: A Shopper\u2019s Journey into the Opulence of Heeramandi"},"content":{"rendered":"

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Flam<\/a>\u00a0transported audiences into the glamorous world of Heeramandi with AJIO\u2019s House of Ethnics collection through a groundbreaking Mixed Reality campaign.<\/p>\n

Sanjay Leela Bhansali\u2019s \u2018Heeramandi\u2019 captivated audiences not only with its visual grandeur but also with its innovative marketing strategies. The show\u2019s opulent world transcended the screen and seeped into the shopping experience through a revolutionary Mixed Reality (MR) campaign.<\/p>\n

The Mastermind Behind the Magic<\/strong><\/p>\n

This immersive campaign was a collaborative effort between AJIO, a leading online fashion retailer, and Flam, a pioneering tech startup specializing in crafting MR experiences. Their vision? Is to bridge the gap between the physical and digital realms, transporting shoppers straight into the opulent atmosphere of Heeramandi.<\/p>\n

AJIO strategically embedded QR codes within specially designed Heeramandi invite cards delivered through Swiggy Instamart orders.\u00a0Curious customers who scanned the code unlocked a captivating Heeramandi MR experience meticulously crafted by Flam (https:\/\/flamapp.ai).<\/p>\n

Stepping into Heeramandi with a Tap<\/strong><\/p>\n

The Flam-powered MR experience wasn\u2019t just about viewing static images. It allowed users to virtually interact with AJIO\u2019s House of Ethnics collection. Customers were presented with stunning visuals of models showcasing exquisite garments within a meticulously recreated setting inspired by Heeramandi\u2019s opulent sets. This interactive element not only offered a detailed look at the clothing but also transported users into the world of the show, fostering a deeper connection with the brand and collection.<\/p>\n

A Collaboration Built on Innovation<\/p>\n

\u201cWe\u2019re thrilled to have collaborated with AJIO on this groundbreaking project,\u201d said\u00a0Shourya Agarwal,<\/a>\u00a0CEO of Flam. \u201cThe MR experience seamlessly blends the elegance of the House of Ethics collection with the grandeur of Heeramandi, offering a truly immersive shopping journey for customers.\u201d<\/p>\n

The Future of Fashion Retail<\/strong><\/p>\n

The AJIO and Flam collaboration serves as a shining example of the immense potential that MR holds for revolutionizing the fashion retail landscape. This campaign effectively demonstrates the power of creative storytelling and immersive technology to not only drive brand engagement but also elevate customer satisfaction.<\/p>\n

\u201cWe blended mixed reality into the physical royal invite, taking customers through the world of Heeramandi, and helping them shop the dreamy look directly from the invite,\u201d said Sayooj Surendran, Lead \u2013 Corporate Communications & PR at AJIO. \u201cBy incorporating Flam\u2019s innovative MR technology, we were able to transport customers into the world of Sanjay Leela Bhansali, a universe deeply adored by millions.\u201d<\/p>\n

The AJIO and Flam collaboration serves as a testament to the transformative power of technology when it meets creative vision. This campaign paves the way for a more engaging and immersive shopping experience in the fashion retail industry.<\/p>\n

If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Flam\u00a0transported audiences into the glamorous world of Heeramandi with AJIO\u2019s House of Ethnics collection through a groundbreaking Mixed Reality campaign. Sanjay Leela Bhansali\u2019s \u2018Heeramandi\u2019 captivated audiences not only with its […]<\/p>\n","protected":false},"author":1,"featured_media":38452,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_rishi_post_view_count":203},"categories":[9],"tags":[674],"class_list":["post-38451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","tag-pressrelease","rishi-post"],"rishi__cb_customizer_meta":"","comments_count":"0","_links":{"self":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/posts\/38451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/comments?post=38451"}],"version-history":[{"count":0,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/posts\/38451\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/media\/38452"}],"wp:attachment":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/media?parent=38451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/categories?post=38451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/tags?post=38451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}