{"id":45282,"date":"2024-10-28T11:34:03","date_gmt":"2024-10-28T06:04:03","guid":{"rendered":"https:\/\/newswiredelhi.com\/index.php\/2024\/10\/28\/svishs-playful-cant-fall-asleep-campaign-with-shikhar-dhawan-goes-viral\/"},"modified":"2024-10-28T11:34:03","modified_gmt":"2024-10-28T06:04:03","slug":"svishs-playful-cant-fall-asleep-campaign-with-shikhar-dhawan-goes-viral","status":"publish","type":"post","link":"https:\/\/newswiredelhi.com\/index.php\/2024\/10\/28\/svishs-playful-cant-fall-asleep-campaign-with-shikhar-dhawan-goes-viral\/","title":{"rendered":"Svish\u2019s Playful \u201cCan\u2019t Fall Asleep\u201d Campaign with Shikhar Dhawan Goes Viral"},"content":{"rendered":"<div>\n<p><strong>New Delhi [India], October 28: <\/strong>Svish, India\u2019s innovative wellness brand known for breaking stereotypes and addressing wellness in bold new ways, recently sparked a wave of interest around its latest product, the Isvish Topical Delay Spray, through an unconventional campaign featuring Brand Ambassador and cricketing sensation Shikhar Dhawan.<\/p>\n<p>On 2024.10.24, at 10:30 pm, Shikhar posted a cryptic message on\u00a0<a href=\"https:\/\/x.com\/SDhawan25?t=LtIWO-0s1Gb_rAPGLio_ig&amp;s=08\" target=\"_blank\" rel=\"noopener\">X<\/a>\u00a0(formerly Twitter) stating, \u201cCan\u2019t fall asleep, please help.\u201d The unexpected post instantly buzzed the internet, triggering speculation among fans and media alike. Fans shared remedies for better sleep, while some speculated about the cause of his sleepless night. The response highlighted Dhawan\u2019s loyal fanbase, which is deeply engaged and eager to support their favorite cricket star.<\/p>\n<p>In a humorous twist, Dhawan took to\u00a0<a href=\"https:\/\/www.instagram.com\/shikhardofficial?igsh=MXFmYmF4aGIxNTlzYg==\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>\u00a0the following day to reveal the truth behind his sleepless night. In a playful brand video, he shared that the reason he couldn\u2019t sleep was none other than his neighbors\u2014who had used Isvish Topical Delay Spray. This led to an extended evening filled with sounds that, humorously, kept Dhawan wide awake!<\/p>\n<p>The playful reveal, with Dhawan\u2019s signature humor, added a light touch to the awareness campaign, sparking laughter and making a significant impact across social media. Fans appreciated the unique approach, applauding Dhawan\u2019s playful side and Svish\u2019s refreshing take on wellness products.<\/p>\n<p>Reflecting on the campaign Ishan &amp; Jaideep Mahajan Co-founder at\u00a0<a href=\"https:\/\/gosvish.com\/\" target=\"_blank\" rel=\"noopener\">Svish<\/a>, shared, \u201cWith Shikhar Dhawan as our brand ambassador, we wanted to strike a chord that was both fun and relatable. The audience\u2019s excitement, curiosity, and laughter created a memorable campaign moment, bringing Isvish Delay Spray into the spotlight in a way that feels approachable and positive.\u201d<\/p>\n<p>This campaign embodies Svish\u2019s mission to open conversations around wellness and intimacy in India, creating awareness with humor and creativity. By teaming up with one of India\u2019s favorite cricket icons, Svish continues to break boundaries, reaching audiences with messages of self-care and wellness in an enjoyable, light-hearted way.<\/p>\n<p><em> If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi [India], October 28: Svish, India\u2019s innovative wellness brand known for breaking stereotypes and addressing wellness in bold new ways, recently sparked a wave of interest around its latest [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_rishi_post_view_count":246},"categories":[10],"tags":[675],"class_list":["post-45282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports","tag-sports","rishi-post"],"rishi__cb_customizer_meta":"","comments_count":"0","_links":{"self":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/posts\/45282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/comments?post=45282"}],"version-history":[{"count":0,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/posts\/45282\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/media\/45283"}],"wp:attachment":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/media?parent=45282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/categories?post=45282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/tags?post=45282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}