{"id":50672,"date":"2025-03-25T15:08:36","date_gmt":"2025-03-25T09:38:36","guid":{"rendered":"https:\/\/newswiredelhi.com\/index.php\/2025\/03\/25\/girl-effect-launches-sacchapyaarkyahaiyaar-campaign-with-hamza-syed-and-prashasti-singh\/"},"modified":"2025-03-25T15:08:36","modified_gmt":"2025-03-25T09:38:36","slug":"girl-effect-launches-sacchapyaarkyahaiyaar-campaign-with-hamza-syed-and-prashasti-singh","status":"publish","type":"post","link":"https:\/\/newswiredelhi.com\/index.php\/2025\/03\/25\/girl-effect-launches-sacchapyaarkyahaiyaar-campaign-with-hamza-syed-and-prashasti-singh\/","title":{"rendered":"Girl Effect launches \u2018#SacchaPyaarKyaHaiYaar\u2019 Campaign with Hamza Syed and Prashasti Singh"},"content":{"rendered":"
\n

New Delhi [India], March 25:<\/strong> Girl Effect India, the global non- profit working with and for girls and women, has launched Saccha Pyaar kya hai yaar<\/em>\u00a0\u2013 a groundbreaking digital campaign reshaping youth perspective on love, respect, consent and gender roles and expectations.Hosted on its youth-facing channel\u00a0Chhaajaa<\/strong><\/a>,\u00a0<\/strong>\u00a0 and rooted in audience insights from young people, #SacchaPyaarKyaHaiYaar\u00a0<\/em>highlig<\/wbr>hts how young people navigate expectations, equality and gender roles in relationships in modern India. The campaign aims to foster open, two-way conversations amongst boys and girls, challenging stereotypes and embracing healthier and more equitable relationship dynamics through a podcast, titled \u201cBol Bhai\u2019<\/a>\u00a0. Bol Bhai \u2018s first episode features\u00a0Hamza Syed, the\u00a0<\/strong><\/a>Green Flag guy and\u00a0<\/strong>Prashasti Singh<\/strong><\/a>, a well-known comedian who talks about modern love and relationships. Bol Bhai takes a bold step forward\u2014exploring relationships through the lens of what women truly value and how men & women can be better partners. The digital campaign has reached 7.6M listeners and achieved 6.9M views and counting \u00a0 across YouTube, Facebook, and Instagram since January 13, 2025.<\/p>\n

Driving Change Through Engaging Content<\/strong><\/p>\n

The campaign has been generating quite a buzz on social media, with 200,000 + comments, shares, likes from young people across India. By blending entertainment with education,\u00a0Saccha Pyaar<\/em> aims to start a conversation amongst boys and girls on deeply ingrained gender stereotypes and promote healthier, more equal relationships.<\/p>\n

A Movement for a \u2018Green Flag\u2019 Future<\/strong><\/p>\n

Kavita Ayyagari, Country Director, Girl Effect India, highlights \u201c<\/strong>Love, relationships, and gender roles can feel like a maze for young people today, with so many mixed messages coming their way. With #SacchaPyaarKyaHaiYaar, we\u2019re creating a space where they can talk with each other openly, challenge and figure out what a true partnership looks like. This campaign is all about nudging young women and men to build relationships based on trust, equality, and mutual respect\u2014because true love should feel like a green flag, not a red one.\u201d<\/em><\/p>\n

In today\u2019s world, where young people are navigating the complexities of love, relationships, and gender roles and trying to balance work and life together, it\u2019s important to be able to discuss expectations with each other. With #SacchaPyaarKyaHaiYaar, we\u2019re encouraging open conversations, where both women and men can challenge traditional roles and redefine what true love looks like. As women aspire for careers and financial freedom, it\u2019s essential that men share the load at home\u2014because equality in the relationship means less pressure for both sides. Men, too, deserve to break free from the pressure of always being the provider and protector, so they can experience love without feeling confined by stereotypes. True love should be about partnership, mutual respect, and shared responsibility, creating space for both individuals to thrive and grow together, that\u2019s the thought behind this campaign.<\/p>\n

About Girl Effect\u00a0<\/strong><\/p>\n

Girl Effect is an international non-profit that connects girls to the resources and support she needs to overcome barriers, see themselves differently and unleash their full potential. We believe that the most powerful force to break the cycle of intergenerational poverty is GIRLS.\u00a0When you connect GIRLS<\/em>\u00a0to what they need, unleash the limits communities set for them, and change how girls see themselves-\u00a0they change the world. That\u2019s the Girl Effect.\u00a0<\/em>Visit\u00a0https:\/\/www.<\/wbr>girleffect.org\/<\/a>\u00a0 for more information.<\/p>\n

For media inquiries, interviews, or collaborations, please contact:
\nAnumegha Bhatnagar<\/strong>\u00a0(\u00a0anumegha.<\/wbr>bhatnagar@girleffect.org<\/a>)<\/p>\n

Communications & New Projects Lead,\u00a0Girl Effect India<\/strong><\/p>\n

If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

New Delhi [India], March 25: Girl Effect India, the global non- profit working with and for girls and women, has launched Saccha Pyaar kya hai yaar\u00a0\u2013 a groundbreaking digital campaign […]<\/p>\n","protected":false},"author":1,"featured_media":50673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_rishi_post_view_count":114},"categories":[6],"tags":[672],"class_list":["post-50672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-entertainment","rishi-post"],"rishi__cb_customizer_meta":"","comments_count":"0","_links":{"self":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/posts\/50672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/comments?post=50672"}],"version-history":[{"count":0,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/posts\/50672\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/media\/50673"}],"wp:attachment":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/media?parent=50672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/categories?post=50672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/tags?post=50672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}