Gurugram <\/b>(Haryana) [India], July 24: <\/strong><\/span>As India prepares for a demographic shift\u2014with the country\u2019s 60-plus population projected to exceed 347 million by 2050\u00a0<\/strong>(UNFPA India, 2023),\u00a0the need for world-class senior-care solutions has never been greater. Amidst this backdrop,\u00a0Aurum Senior & Assisted Living<\/strong>\u00a0emerges as a beacon of innovation and compassion, setting new standards in elder care in India.<\/p>\n

<\/a>Aurum Living\u2019s Visionary Beginnings With \u201cAurum Haven\u201d<\/strong><\/h3>\n
Founded in April 2021 by Dr Umesh Gupta, a renowned cardiologist, Aurum Senior & Assisted Living, is rooted in medical expertise.\u00a0His mission: to create thoughtfully designed, fully accessible living spaces rooted in clinical excellence and compassionate care, fostering independence, community engagement, and a fulfilling lifestyle for India\u2019s seniors.<\/p>\n
\u201cWe envisioned Aurum as a sanctuary where ageing is celebrated, not endured. Our commitment is to provide India\u2019s elderly not just with care, but with community, comfort, and confidence in every moment.\u201d
\n\u2014\u00a0Dr.\u00a0Umesh Gupta<\/strong>, Chairman & Founder, Aurum\u00a0<\/em>Senior & Assisted\u00a0Living<\/em><\/p>\n
Within weeks of opening, residents were applauding the sunlit courtyard. Mr. R. G. Prasad, one of the first residents, led a spontaneous round of\u00a0applause<\/strong>\u00a0after planting his first herb in the community garden, setting the tone for Aurum\u2019s ethos: small moments, big celebrations.<\/p>\n
<\/a>Expansion to Two Facilities<\/strong><\/h3>\n
What started as a single\u00a040,000 sq. ft.<\/strong>\u00a0flagship campus \u2013\u00a0Aurum Haven<\/strong>, at Gurugram, quickly captured hearts across Delhi-NCR region. Residents cherished their experience at Aurum Living and began recommending it to friends and family. Encouraged by the overwhelming number of requests, we unveiled our second facility \u2013\u00a0Aurum Springs<\/strong>, also located in Gurugram. This new location carries forward the same design philosophy, now enriched with:<\/p>\n
\n
Senior Living facility<\/strong>\u00a0with dedicated Memory-Care tailored for cognitive support.<\/li>\n
Post-operative care<\/strong>\u00a0for rehab and recovery after major surgeries.<\/li>\n
Physio-Wellness Pavilion<\/strong>\u00a0with cutting-edge rehabilitation equipment<\/li>\n<\/ul>\n
This expansion underscored Aurum\u2019s commitment to growth and quality\u2014proving that premium senior living in India is both needed and valued.<\/p>\n
<\/a>Leadership That Drives Growth<\/strong><\/h3>\n
Under the strategic guidance of\u00a0Dr.\u00a0Sameer Gupta<\/strong>\u00a0(Managing Director \u2013 Aurum Senior & Assisted Living, Director \u2013 Metro Group of Hospital and US-trained Interventional Cardiologist) and\u00a0Dr.\u00a0Sonia Lal Gupta<\/strong>\u00a0(Joint Director \u2013 Aurum Senior & Assisted Living, Director \u2013 Metro Group of Hospital, Managing Director, Metro College of Health Sciences and Research, US-trained Senior Neurologist), Aurum\u2019s programs blended innovative clinical care with culturally rooted activities.<\/p>\n
Upon returning to India after their medical training abroad, they immediately recognised the vast, unmet need for trustworthy, clinically driven senior\u2011care options\u2014a realisation that would soon shape Aurum\u00a0Senior & Assisted Living.<\/p>\n
\u201cIndia is not only ageing, it is evolving. Our seniors don\u2019t want to be dependent; they want to live fully, safely, and with dignity. Aurum is built for that future.\u201d
\n\u2014\u00a0Dr.\u00a0Sameer Gupta<\/strong>, Managing Director, Aurum\u00a0<\/em>Senior & Assisted\u00a0Living<\/em><\/p>\n
\u201cWe didn\u2019t want to replicate the Western model. We wanted to build what India needed, a care ecosystem rooted in culture, compassion, and clinical excellence.\u201d
\n\u2014\u00a0Dr.\u00a0Sonia Lal Gupta<\/strong>, Joint Director, Aurum\u00a0<\/em>Senior & Assisted\u00a0Living<\/em><\/p>\n
<\/a>First Milestones & Resident Triumphs<\/strong><\/h3>\n
\n
Aurum Living is a one-of-a-kind senior living community, founded and managed by a family of doctors, including a\u00a0Senior Cardiologist<\/strong>\u00a0with over 45 years of experience, a US-trained\u00a0Senior Interventional Cardiologist<\/strong>\u00a0and\u00a0Senior Neurologist<\/strong>.<\/li>\n
Over\u00a090% of occupancy<\/strong>\u00a0achieved within just a few months, driven by heartfelt\u00a0word-of-mouth recommendations<\/strong>.<\/li>\n
A proud moment for the\u00a0Aurum family<\/strong>\u00a0as our senior residents successfully completed the\u00a0Vedanta Delhi Half Marathon 2024<\/strong>\u2014Senior Citizens\u2019 Run<\/strong>.<\/li>\n<\/ul>\n
A richly\u00a0diverse senior living community<\/strong>, with residents from across India\u2014south to north\u2014as well as returning NRIs. From professors and doctors to retired army officers, Aurum is a vibrant cultural and intellectual haven for healthy aging, where senior residents thrive with purpose and dignity.<\/p>\n
\u201cMoving from Jaipur, I feared losing my independence. At Aurum I\u2019ve gained it back\u2014plus a new walking group at morning every day!\u201d
\n\u2014\u00a0Ms. Manisha Chauhan<\/strong>, Resident, Aurum Senior Assisted Living<\/em><\/p>\n
\u201cAs an NRI returning from United States, I worried about fitting in. The multilingual staff and daily fun and games activities made me feel at home within a week.\u201d
\n\u2014\u00a0Ms. Indra<\/strong>, Resident, Aurum Senior Assisted Living<\/em><\/p>\n
<\/a>Aurum Springs (June 2024)<\/strong><\/h3>\n
In mid-2024, Aurum Springs welcomed its residents. Within a week, this campus received immense popularity that people who visited it said Aurum is not just senior living facility, instead it has become synonymous with joyful ageing.<\/p>\n
Aurum Springs is well-equipped for dedicated, personalized care\u2014offering advanced post-operative recovery, dementia programs, geriatric-palliative support, full-day senior day-care, and on-site physiotherapy.<\/p>\n
\u201cAfter my bypass surgery at a private hospital, recovery felt daunting\u2014until I arrived at Aurum. Their advanced post-operative care sped up my healing, the nurse was wonderfully attentive, the meals were helpful in healing, and every member of the staff made me feel genuinely valued.\u201d
\n\u2014\u00a0Mr. Arvind<\/strong>, Resident for Post-op Recovery, Aurum Living (Aurum Springs)<\/em><\/p>\n
All locations of Aurum Living had:<\/strong><\/p>\n
\n
Served more than\u00a0100+ families<\/strong>\u00a0across both Gurugram locations<\/li>\n
Earned a\u00a095% resident-satisfaction score<\/strong>\u00a0in annual surveys<\/li>\n
Hosted\u00a0100+ community events<\/strong>, from Diwali celebration, arts and fun activities to family gatherings.<\/li>\n<\/ul>\n
Residents praised Aurum\u2019s vibrant culture, they applaud at every birthday celebration, cultural fest, and wellness showcase.<\/p>\n
Living Options at Aurum<\/strong><\/p>\n
\n
Independent Living<\/u>\u00a0\u2013 maintenance-free apartments, vibrant social calendar<\/li>\n
Assisted Living<\/u>\u00a0\u2013 daily-living support with nurse call-system<\/li>\n
Trial Stay<\/u>\u00a0\u2013 trial stay option at Aurum for 7\u201330 days<\/li>\n
Short-Term Stay<\/u>\u00a0\u2013 recuperate after illness or travel<\/li>\n
Travel Stay<\/u>\u00a0\u2013 comfortable base for seniors visiting Delhi-NCR<\/li>\n<\/ul>\n
Specialized Care at Aurum Living<\/strong><\/p>\n
\n
Dementia & Memory Care<\/u>\u00a0\u2013 evidence-based cognitive programs<\/li>\n
Post-Operative Recovery<\/u>\u00a0\u2013 cardiac, neuro, ortho, cancer rehabilitation suites<\/li>\n
Geriatric & Palliative Care<\/u>\u00a0\u2013 comfort-focused interdisciplinary team<\/li>\n
Day Care Services<\/u>\u00a0\u2013 8-to-10-hour daytime engagement & monitoring<\/li>\n
Physiotherapy & Rehabilitation<\/u>\u00a0\u2013 in-house physiotherapy and treadmill session<\/li>\n<\/ul>\n
Our residents enjoy balanced, chef-prepared menus customized by dietitians to meet cardiac, diabetic and renal-friendly needs.<\/p>\n
<\/a>Rapid Growth & Future Plans (2025 and Beyond)<\/strong><\/h3>\n
With two thriving campuses proving the model, Aurum Living is now poised to expand into\u00a0multiple Indian cities<\/strong>\u00a0in the coming year. Rising demand from families across India underscores the brand\u2019s rapid growth, making Aurum the go-to name in senior living.<\/p>\n
Clinical Rigor + Cultural Compassion + Community Celebration<\/strong><\/p>\n
\u201cBuilding on the momentum we\u2019ve created in Gurugram, our goal is to launch two new communities by the end-2025 and at least ten across India by 2027. Each campus will replicate Aurum\u2019s unique blend of clinical rigor, cultural compassion, and community celebration.\u201d
\n\u2014 Mr. D. P. Biswas<\/strong>, General Manager \u2013 Business Operations, Aurum Living<\/em><\/p>\n
Every new location will uphold Aurum\u2019s core promise: empowering India\u2019s elders to thrive, surrounded by care that honors their past, amplifies their present, and seeds a future rich with possibilities.<\/p>\n
Experience\u00a0Aurum Senior & Assisted Living<\/strong><\/a>\u00a0by visiting us in Gurugram, or learn more at\u00a0https:\/\/www.aurumliving.com\/<\/a><\/p>\n
Address:\u00a0<\/strong>H1\/10, South City \u2013 2, Gurugram
\nEmail: <\/strong>contactus@aurumliving.com<\/a>
\nPhone:<\/strong>\u00a0<\/strong>72900 21706, 72900 21707<\/p>\n
If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Gurugram (Haryana) [India], July 24: As India prepares for a demographic shift\u2014with the country\u2019s 60-plus population projected to exceed 347 million by 2050\u00a0(UNFPA India, 2023),\u00a0the need for world-class senior-care solutions […]<\/p>\n","protected":false},"author":1,"featured_media":55406,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_rishi_post_view_count":181},"categories":[4],"tags":[54],"class_list":["post-55405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business","rishi-post"],"rishi__cb_customizer_meta":"","comments_count":"0","_links":{"self":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/posts\/55405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/comments?post=55405"}],"version-history":[{"count":0,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/posts\/55405\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/media\/55406"}],"wp:attachment":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/media?parent=55405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/categories?post=55405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/tags?post=55405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}