{"id":55469,"date":"2025-07-26T17:05:21","date_gmt":"2025-07-26T11:35:21","guid":{"rendered":"https:\/\/newswiredelhi.com\/index.php\/2025\/07\/26\/fraganta-by-leena-jain-unveils-its-debut-perfume-pair-ganga-and-jogi-a-revolutionary-ode-to-indian-luxury\/"},"modified":"2025-07-26T17:05:21","modified_gmt":"2025-07-26T11:35:21","slug":"fraganta-by-leena-jain-unveils-its-debut-perfume-pair-ganga-and-jogi-a-revolutionary-ode-to-indian-luxury","status":"publish","type":"post","link":"https:\/\/newswiredelhi.com\/index.php\/2025\/07\/26\/fraganta-by-leena-jain-unveils-its-debut-perfume-pair-ganga-and-jogi-a-revolutionary-ode-to-indian-luxury\/","title":{"rendered":"Fraganta by Leena Jain Unveils Its Debut Perfume Pair \u2013 Ganga and Jogi \u2013 A Revolutionary Ode to Indian Luxury"},"content":{"rendered":"<div>\n<p data-start=\"256\" data-end=\"758\"><span data-sheets-root=\"1\"><strong>Mumbai (Maharashtra) [India], July 26:<\/strong> <\/span>The launch saw the presence of <em data-start=\"287\" data-end=\"758\">Vindu Dara Singh, Navin Prabhakar, Mreenal Deshraj, Dr. Aneel Murarka, Ramji Gulati, Dharti Gulati, Ankita Maithy, Priyanka Bajaj, Prashant Virendra Sharma, Siddharth Bajaj, Shweta Pandit, Arshi Khan, Rohit Verma, Madhuri Pandey, Rehan Shah, Kavitta Verma, Aarti Nagpal, Navpreet Kaur, Deepak Singh, Gurpreet Kaur Chadha, Aditi Shetty, Rakesh Paul, Vikas Verma, Mitaali Nag, Rajiv Roda, Vipin Aneja, Gulfam Khan, Nivedita Basu, Nasir Khan, Divyank Patidhar &amp; many more.<\/em><\/p>\n<p data-start=\"765\" data-end=\"790\"><strong data-start=\"765\" data-end=\"790\">Brand Launch Overview<\/strong><\/p>\n<p data-start=\"792\" data-end=\"1048\"><em data-start=\"792\" data-end=\"816\">Fraganta by Leena Jain<\/em>, an evocative new name in the world of perfumery, proudly announces the launch of its debut fragrance duo; <em data-start=\"924\" data-end=\"940\">Ganga and Jogi<\/em> \u2014 a pair of perfumes that marks the beginning of a sensory revolution in India\u2019s affordable luxury segment.<\/p>\n<p data-start=\"1050\" data-end=\"1488\">Fraganta is a movement that redefines the notion of luxury, breaking away from Western clich\u00e9s to celebrate India\u2019s rich cultural heritage as the highest form of opulence. Born from the fusion of <em data-start=\"1246\" data-end=\"1267\">Fragrance and India<\/em>, the name <em data-start=\"1278\" data-end=\"1290\">\u201cFraganta\u201d<\/em> embodies the brand\u2019s mission to deliver homely regality \u2014 world-class formulations that are emotionally resonant, deeply rooted in Indian tradition, yet crafted for the modern, discerning consumer.<\/p>\n<p data-start=\"1495\" data-end=\"1550\"><strong data-start=\"1495\" data-end=\"1550\">The Concept: Affordable Luxury with a Cultural Soul<\/strong><\/p>\n<p data-start=\"1552\" data-end=\"1921\">Positioned uniquely in the <em data-start=\"1579\" data-end=\"1598\">affordable luxury<\/em> space, Fraganta promises globally benchmarked quality with a soul steeped in nostalgia, belonging, and emotional storytelling. Its innovative approach to perfumery centers around <em data-start=\"1778\" data-end=\"1807\">launching products in pairs<\/em>, inspired by Indian bonds \u2014 human, emotional, spiritual \u2014 each narrating its own story while enhancing the other.<\/p>\n<p data-start=\"1928\" data-end=\"1973\"><strong data-start=\"1928\" data-end=\"1973\">Introducing the Debut Duo: Ganga and Jogi<\/strong><\/p>\n<p data-start=\"1975\" data-end=\"2211\">With <em data-start=\"1980\" data-end=\"1996\">Ganga and Jogi<\/em>, Fraganta introduces its inaugural olfactory memoirs. Conceptualized as a perfect duality \u2014 distinct yet deeply intertwined \u2014 the two fragrances reflect the pulse of modern India while honouring its age-old spirit.<\/p>\n<ul data-start=\"2213\" data-end=\"2792\">\n<li data-start=\"2213\" data-end=\"2508\">\n<p data-start=\"2215\" data-end=\"2508\"><strong data-start=\"2215\" data-end=\"2224\">Ganga<\/strong> is a delicate, floral whisper of love and memory. Reminiscent of pressed jasmine between old letters, or the freshness of a lover\u2019s bouquet, it evokes intimacy and enduring elegance. With a focus on long-lasting intimacy, Ganga is a fragrant tribute to romance and rooted femininity.<\/p>\n<\/li>\n<li data-start=\"2510\" data-end=\"2792\">\n<p data-start=\"2512\" data-end=\"2792\"><strong data-start=\"2512\" data-end=\"2520\">Jogi<\/strong> is its wild-hearted counterpart \u2014 a free-spirited, earthy scent that captures the soul of an explorer. Like a breeze weaving through forest meadows, Jogi is bold, curious, and resolutely individualistic. It is crafted for those who wear their inner wilderness with pride.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2794\" data-end=\"2968\">Both fragrances are powered by <em data-start=\"2825\" data-end=\"2858\">high-performance essential oils<\/em>, ensuring not only superior longevity and projection, but also a sensorial experience that lingers in memory.<\/p>\n<p data-start=\"2975\" data-end=\"2995\"><strong data-start=\"2975\" data-end=\"2995\">Founder\u2019s Vision<\/strong><\/p>\n<p data-start=\"2997\" data-end=\"3456\"><em data-start=\"2997\" data-end=\"3034\">Leena Jain, Founder, Fraganta says:<\/em><br data-start=\"3034\" data-end=\"3037\"><em data-start=\"3037\" data-end=\"3456\">\u201cFraganta was born from a simple yet powerful idea that luxury doesn\u2019t have to come from abroad to be aspirational. India\u2019s scents, stories, and soul are rich enough to inspire the world. With Ganga and Jogi, we\u2019re not just launching perfumes, we\u2019re offering emotional experiences that evoke nostalgia, pride, and identity. Fraganta is my ode to India\u2019s sensory heritage, reimagined for the modern, mindful customer.\u201d<\/em><\/p>\n<p data-start=\"3463\" data-end=\"3484\"><strong data-start=\"3463\" data-end=\"3484\">Closing Statement<\/strong><\/p>\n<p data-start=\"3486\" data-end=\"3671\">Together, <em data-start=\"3496\" data-end=\"3512\">Ganga and Jogi<\/em> embody Fraganta\u2019s philosophy \u2014 to craft <em data-start=\"3553\" data-end=\"3594\">emotional perfumes for emotional people<\/em>, and to present Indian luxury as a lived experience, not just an aspiration.<\/p>\n<p data-start=\"3673\" data-end=\"3794\"><em data-start=\"3673\" data-end=\"3794\">Fraganta is here to challenge the imported notions of prestige \u2014 and instead, gift India a luxury that feels like home.<\/em><\/p>\n<p data-start=\"3673\" data-end=\"3794\"><em> If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mumbai (Maharashtra) [India], July 26: The launch saw the presence of Vindu Dara Singh, Navin Prabhakar, Mreenal Deshraj, Dr. Aneel Murarka, Ramji Gulati, Dharti Gulati, Ankita Maithy, Priyanka Bajaj, Prashant [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":55470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_rishi_post_view_count":141},"categories":[4],"tags":[54],"class_list":["post-55469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business","rishi-post"],"rishi__cb_customizer_meta":"","comments_count":"0","_links":{"self":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/posts\/55469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/comments?post=55469"}],"version-history":[{"count":0,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/posts\/55469\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/media\/55470"}],"wp:attachment":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/media?parent=55469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/categories?post=55469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/tags?post=55469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}