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New Delhi [India], October 6:<\/strong> Actress and entrepreneur Mouni Roy has been named brand ambassador for Ivana Jewels, a lab-grown diamond jewellery brand. To mark the partnership, Ivana has released its first television commercial with the campaign line \u201cSee it. Wear it. Believe it,\u201d focusing on style, confidence, and self-expression.<\/p>\n The film avoids technical claims around lab-grown diamonds and instead highlights aspects like design, individuality, and the personal joy of\u00a0jewellery. Shot in a behind-the-scenes format, it shows\u00a0Mouni\u00a0Roy rejecting scripted lines and urging viewers to \u201csee for yourself,\u201d\u00a0emphasising\u00a0Ivana\u2019s design approach.<\/p>\n Ayushi\u00a0Jindal, co-founder of Ivana Jewels, said: \u201cMouniRoy represents the modern woman who values authenticity and individuality, which are also the values at the heart of Ivana Jewels. With this campaign, we want to focus on what matters to customers:\u00a0jewellery\u00a0that feels personal and is easy to wear.\u00a0Mouni\u2019s\u00a0journey from television to films reflects the confidence and style our brand stands for, making her the right choice as we expand across India.\u201d<\/p>\n The association is aimed at younger\u00a0jewellery\u00a0buyers who\u00a0prioritise\u00a0individuality over tradition. With\u00a0Mouni\u00a0as the face of the campaign, Ivana hopes to balance glamour with authenticity and connect with both aspirational and everyday consumers.<\/p>\n