{"id":64870,"date":"2026-02-20T18:19:15","date_gmt":"2026-02-20T12:49:15","guid":{"rendered":"https:\/\/newswiredelhi.com\/index.php\/2026\/02\/20\/non-alcoholic-fragrance-segment-sees-growth-delhi-brand-launches-premium-attar\/"},"modified":"2026-02-20T18:19:15","modified_gmt":"2026-02-20T12:49:15","slug":"non-alcoholic-fragrance-segment-sees-growth-delhi-brand-launches-premium-attar","status":"publish","type":"post","link":"https:\/\/newswiredelhi.com\/index.php\/2026\/02\/20\/non-alcoholic-fragrance-segment-sees-growth-delhi-brand-launches-premium-attar\/","title":{"rendered":"Non-Alcoholic Fragrance Segment Sees Growth; Delhi Brand Launches Premium Attar"},"content":{"rendered":"<div>\n<p><strong>New Delhi [India], February 20: <\/strong>With growing consumer preference for concentrated, alcohol-free fragrance oils, traditional Indian attar makers are witnessing renewed demand across urban and festive markets.<\/p>\n<p>Delhi-based <strong>ZAM ZAM PERFUMERS<\/strong>, a heritage fragrance house established in 1991 in Hazrat Nizamuddin, has announced the launch of its new premium unisex fragrance oil, <a href=\"https:\/\/zamzamperfumers.com\/products\/hayaam\" target=\"_blank\" rel=\"nofollow noopener\"><em>Hayaam<\/em><\/a>, ahead of the upcoming festive and wedding season.<\/p>\n<p>Industry observers note that non-alcoholic attars are gaining popularity among consumers seeking longer-lasting, skin-friendly alternatives to conventional spray perfumes. The segment is also witnessing increased traction during Ramadan and Eid, when demand for alcohol-free formulations traditionally rises.<\/p>\n<p><strong>Growing Market for Concentrated Fragrance Oils<br \/>\n<\/strong>According to retailers, concentrated perfume oils are increasingly preferred for their longevity and subtle projection. Unlike mass-market sprays, attars are applied directly to the skin and develop gradually over time.<\/p>\n<p>\u201cHayaam has been introduced as a premium unisex fragrance designed for festive wear, social gatherings, and gifting,\u201d the company said in a statement.<\/p>\n<p>The 20 ml fragrance oil features a composition that blends fruity and floral top notes with warm woody and amber undertones, positioning it within the brand\u2019s higher-value segment.<\/p>\n<p><strong>Festive &amp; Wedding Season Demand<br \/>\n<\/strong>Fragrance retailers typically report a surge in sales during:<\/p>\n<ul>\n<li>Ramadan evenings<\/li>\n<li>Eid celebrations<\/li>\n<li>Wedding season (October\u2013March cycle)<\/li>\n<li>Community gatherings and gifting periods<\/li>\n<\/ul>\n<p>With wedding-related consumption forming a significant share of premium attar sales, brands are increasingly focusing on sophisticated packaging and gender-neutral blends.<\/p>\n<p>Hayaam is presented in a gold-accented bottle aimed at the premium gifting category.<\/p>\n<p><strong>Expansion of Traditional Brands into Modern Retail<br \/>\n<\/strong>Over the past decade, several traditional fragrance houses have expanded from local markets into structured retail and e-commerce platforms. <a href=\"https:\/\/zamzamperfumers.com\/\" target=\"_blank\" rel=\"nofollow noopener\">ZAM ZAM PERFUMERS<\/a> currently operates multiple retail outlets and an online storefront, serving customers across India.<\/p>\n<p>Market analysts suggest that rising awareness around alcohol-free and oil-based perfumes has helped traditional players remain competitive despite the dominance of global spray perfume brands.<\/p>\n<p><strong>Premiumisation Within the Attar Industry<br \/>\n<\/strong>Industry participants say there is a visible shift toward premiumisation within the attar category. While affordable 6 ml bottles continue to dominate volume sales, higher-priced fragrance oils in decorative packaging are gaining traction among urban consumers.<\/p>\n<p>Hayaam has been positioned in this premium bracket, targeting buyers looking for long-lasting, non-alcoholic fragrance options suitable for both personal use and gifting.<\/p>\n<p><strong>Outlook<br \/>\n<\/strong>With festive demand cycles, wedding season spending, and increasing digital discovery of traditional brands, the non-alcoholic fragrance oil segment is expected to remain active in the coming months.<\/p>\n<p>Retailers indicate that consumer interest in concentrated perfume oils reflects a broader trend toward heritage-inspired yet contemporary fragrance choices.<\/p>\n<p><em>If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi [India], February 20: With growing consumer preference for concentrated, alcohol-free fragrance oils, traditional Indian attar makers are witnessing renewed demand across urban and festive markets. Delhi-based ZAM ZAM [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":64871,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_rishi_post_view_count":21},"categories":[7],"tags":[673],"class_list":["post-64870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-lifestyle","rishi-post"],"rishi__cb_customizer_meta":"","comments_count":"0","_links":{"self":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/posts\/64870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/comments?post=64870"}],"version-history":[{"count":0,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/posts\/64870\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/media\/64871"}],"wp:attachment":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/media?parent=64870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/categories?post=64870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/tags?post=64870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}