{"id":66246,"date":"2026-04-08T14:48:54","date_gmt":"2026-04-08T09:18:54","guid":{"rendered":"https:\/\/newswiredelhi.com\/index.php\/2026\/04\/08\/red-chief-rolls-out-new-brand-film-featuring-ayushmann-khurrana-while-reinforcing-brand-no-shortcuts-philosophy\/"},"modified":"2026-04-08T14:48:54","modified_gmt":"2026-04-08T09:18:54","slug":"red-chief-rolls-out-new-brand-film-featuring-ayushmann-khurrana-while-reinforcing-brand-no-shortcuts-philosophy","status":"publish","type":"post","link":"https:\/\/newswiredelhi.com\/index.php\/2026\/04\/08\/red-chief-rolls-out-new-brand-film-featuring-ayushmann-khurrana-while-reinforcing-brand-no-shortcuts-philosophy\/","title":{"rendered":"Red Chief Rolls Out New Brand Film Featuring Ayushmann Khurrana, while reinforcing Brand \u2018No Shortcuts\u2019 Philosophy"},"content":{"rendered":"<div>\n<p><strong>New Delhi [India], April 08: <\/strong>Red Chief, one of India\u2019s leading footwear brands, unveiled its new brand film and campaign featuring actor Ayushmann Khurrana at Hotel Le- Meridian in Delhi on 2nd April, marking the introduction of its new brand philosophy \u2013 \u2018<strong>No Shortcuts<\/strong>.\u2019 This campaign challenges the idea of shortcuts, reminding audiences that meaningful destinations demand time, courage, and resilience. The closing product showcase positions Red Chief not just as footwear, but as a reliable companion for every step of one\u2019s journey.<\/p>\n<p><strong>Brand Film Link:<\/strong> <\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"No Shortcuts, Only Grit | RedChief feat. Ayushmann Khurrana\" width=\"801\" height=\"451\" src=\"https:\/\/www.youtube.com\/embed\/ejHSCdz0vQY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p><strong>Mr. Manoj Gyanchandani, Managing Director, Leayan Global Pvt. Ltd<\/strong>, said \u201c<em>This campaign is an important step in Red Chief\u2019s brand journey. For over 28 years, we have followed the philosophy of not taking shortcuts in how we built our products and Red Chief brand. This commitment is reflected in our approach to design, material selection, and craftsmanship. Every product is created with a focus on comfort, style, and long-term performance. Instead of prioritizing ease or speed, we have consistently chosen processes that ensure quality and reliability.<\/em><\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/newswiredelhi.com\/wp-content\/uploads\/2026\/04\/PNN-08-04-26-5.jpg\" alt=\"\" class=\"wp-image-73281\"><\/figure>\n<p>The philosophy of \u201cNo Shortcuts\u201d is therefore not just a campaign thought, but a reflection of the brand\u2019s journey and its values. It aligns with the mindset of its consumers, individuals who value effort, consistency, and substance over quick fixes.<\/p>\n<p><strong>Mr. Parth Gyanchandani, Executive Director, Leayan Global Pvt. Ltd, said,<\/strong> <em>our brand Red Chief has built strong legacy in quality and comfort led footwear, this new campaign also signals broader lifestyle aspiration around authenticity, individuality, and everyday confidence and sharpen our connect with younger and more style conscious consumers across metro, tier I, tier II, and tier III markets. Through this campaign, we are also spotlighting our focus across our newly introduced category Sports Shoes and Sneakers. After this campaign, many more brand campaigns have been planned back-to-back for the next few seasons which will also showcase brand\u2019s leather formal and casual range.<\/em><\/p>\n<p><strong>Mr. Rahul Sharma, Sr. General Manager \u2013 Marketing, shared<\/strong> <em>\u201cthe campaign will now be amplified through an integrated 360-degree rollout across digital, television, print, outdoor, and on ground consumer touch points, ensuring wider visibility across key markets in India.<\/em><\/p>\n<p><em>\u00a0With the launch of this brand film, Red Chief continues to strengthen its positioning in competitive footwear market of India \u2013 not only as a trusted footwear brand, but as lifestyle choice for consumers who believe in walking in their own path with confidence, comfort, and style.\u201d<\/em><\/p>\n<p><em>If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi [India], April 08: Red Chief, one of India\u2019s leading footwear brands, unveiled its new brand film and campaign featuring actor Ayushmann Khurrana at Hotel Le- Meridian in Delhi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":66247,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_rishi_post_view_count":4},"categories":[4],"tags":[54],"class_list":["post-66246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business","rishi-post"],"rishi__cb_customizer_meta":"","comments_count":"0","_links":{"self":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/posts\/66246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/comments?post=66246"}],"version-history":[{"count":0,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/posts\/66246\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/media\/66247"}],"wp:attachment":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/media?parent=66246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/categories?post=66246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/tags?post=66246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}