{"id":70992,"date":"2026-08-05T17:19:50","date_gmt":"2026-08-05T11:49:50","guid":{"rendered":"https:\/\/newswiredelhi.com\/index.php\/2026\/08\/05\/chicco-encourages-mothers-to-cherish-their-breastfeeding-journey-with-comfort-and-confidence-during-world-breastfeeding-week-2026\/"},"modified":"2026-08-05T17:19:50","modified_gmt":"2026-08-05T11:49:50","slug":"chicco-encourages-mothers-to-cherish-their-breastfeeding-journey-with-comfort-and-confidence-during-world-breastfeeding-week-2026","status":"publish","type":"post","link":"https:\/\/newswiredelhi.com\/index.php\/2026\/08\/05\/chicco-encourages-mothers-to-cherish-their-breastfeeding-journey-with-comfort-and-confidence-during-world-breastfeeding-week-2026\/","title":{"rendered":"Chicco Encourages Mothers to Cherish Their Breastfeeding Journey with Comfort and Confidence During World Breastfeeding Week 2026"},"content":{"rendered":"<div>\n<p class=\"wp-block-paragraph\"><strong>New Delhi [India], August 5:<\/strong> As the world observes World Breastfeeding Week from 1st to 7th August 2026,\u00a0Chicco supports the beautiful journey of breastfeeding and the unique bond it nurtures between a mother and her baby.\u00a0\u00a0More than just a source of nourishment, breastfeeding offers comfort, warmth, and reassurance, helping build a strong bond between mother and baby. It also supports a baby\u2019s healthy growth while creating precious moments of closeness that nurture emotional well-being.<\/p>\n<p class=\"wp-block-paragraph\"><em>Reinforcing the emotional and developmental importance of breastfeeding, Dr. Divyalakshmi V., Lactation Consultant, Sparsh Hospital, Bengaluru, said,\u00a0<\/em><em>\u201cBreastfeeding is more tha<\/em><em>n nourishment. It is warmth, comfort, connection, &amp; love. At the breast, a baby finds not only milk, but also the familiar rhythm of a mother\u2019s heartbeat, the comfort of her touch, &amp; the security of being held close. It\u2019s the beginning of a lifelong bond.\u201d<\/em><em><\/em><\/p>\n<p class=\"wp-block-paragraph\">For the first six months of life, health experts recommend exclusive breastfeeding,\u00a0as breast milk provides complete nutrition required for a baby\u2019s growth. Comprising nearly 80 percent water, it also fulfils a baby\u2019s hydration needs during this crucial stage, eliminating the need for additional water. Every feed becomes far more than nourishment. It offers a sense of familiarity, security and affection that helps babies feel protected while strengthening the unique connection they share with their mothers.<\/p>\n<p class=\"wp-block-paragraph\"><em>Dr. Vishal Parmar, DCH, MRCPCH (UK), Fellow in Neonatology and Consultant Paediatrician, Mumbai,<\/em> <em>said:<\/em> <em>\u201cBreast milk is nature\u2019s first and most complete nutrition for every newborn. Exclusive breastfeeding for the first six months supports immunity, healthy growth and lifelong well-being. With the right guidance and support, every mother can give her baby the healthiest possible start in life.\u201d<\/em><\/p>\n<p class=\"wp-block-paragraph\">While breastfeeding is natural, the journey rarely looks the same for every mother. The early weeks often come with a learning curve as mothers adapt to new routines while caring for a newborn. With the right guidance, encouragement, and thoughtful\u00a0support, these moments can become easier to navigate, allowing mothers to focus on what truly matters: being present with their baby.<\/p>\n<p class=\"wp-block-paragraph\"><em>Highlighting the importance of continuous support,\u00a0Ms.\u00a0Nisha, Nutritionist and Lactation Consultant, Motherhood Hospitals,\u00a0Gurgaon,\u00a0said, \u201cBreastfeeding is a journey of learning, bonding and growing. Support makes the journey smoother.\u201d<\/em><\/p>\n<p class=\"wp-block-paragraph\">For over six decades, Chicco has worked alongside parents and healthcare professionals to better understand these everyday experiences. This understanding has shaped a complete breastfeeding\u00a0<\/p>\n<p class=\"wp-block-paragraph\">ecosystem\u00a0designed to quietly support mothers through different stages of their journey. Rather than viewing breastfeeding as a single moment, Chicco believes every stage deserves solutions that help mothers feel comfortable, confident and cared for.<\/p>\n<p class=\"wp-block-paragraph\">The Chicco Nursing Pillow is designed\u00a0to help mothers maintain a relaxed and natural feeding posture by reducing strain on the neck, shoulders and arms, while supporting babies at the right height for a comfortable latch. During the early days of breastfeeding, Chicco Nipple Shields provide gentle protection for mothers experiencing nipple discomfort, helping them continue breastfeeding with greater ease. Chicco Breast Pads offer discreet protection by absorbing excess milk between feeds, helping mothers remain comfortable throughout the day.\u00a0Alongside\u00a0these solutions is Chicco\u2019s range of\u00a0Manual, Portable and Double Wearable Electric Breast Pumps\u00a0that help mothers comfortably express and store breast milk whenever direct breastfeeding may not be possible, allowing babies to continue receiving the nutritional benefits of mother\u2019s milk.<\/p>\n<p class=\"wp-block-paragraph\"><em>Speaking on the occasion, Mr. Rajesh Vohra, CEO of Artsana India<\/em><em>\u00a0(Chicco)<\/em><em>, sai<\/em><em>d, \u201cEvery breastfeeding journey is deeply personal. While every mother wants to give her baby the very best, the path often comes with moments of learning, adjustment and perseverance. Over the years, we have had the privilege of listening to thousands of\u00a0<\/em><em>mothers<\/em><em>. They simply look for support that understands their everyday realities. At Chicco, our endeavour has always been to create thoughtfully designed products that\u00a0<\/em><em>support<\/em><em>\u00a0mothers through every stage of breastfeeding.\u00a0<\/em><\/p>\n<p class=\"wp-block-paragraph\"><em>Echoing the spirit of World Breastfeeding Week, Dr. Deepika M. Pahwa, IBCLC, Lactation Consultant,\u00a0Cloudnine\u00a0Hospital, Sector 47, Gurgaon,\u00a0said, \u201cBreastfeeding isn\u2019t just about food\u2014it\u2019s a bond made of warmth, love and quiet effort. To every mother\u00a0\u2013\u00a0your journey matters. You are doing beautifully, and you never have to walk it alone. This Breastfeeding Week, let\u2019s celebrate, support and honour every mother.\u201d<\/em><\/p>\n<p class=\"wp-block-paragraph\">This World Breastfeeding Week, Chicco continues to build upon its belief that every mother deserves thoughtful support throughout her breastfeeding journey. Through the culmination of decades of\u00a0research with an understanding of real parenting experiences, the brand continues to develop solutions that make breastfeeding more comfortable, allowing mothers to cherish the moments of love, nourishment and connection that shape a child\u2019s earliest days.<\/p>\n<p class=\"wp-block-paragraph\"><em>If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi [India], August 5: As the world observes World Breastfeeding Week from 1st to 7th August 2026,\u00a0Chicco supports the beautiful journey of breastfeeding and the unique bond it nurtures [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":70993,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_rishi_post_view_count":5},"categories":[4],"tags":[54],"class_list":["post-70992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business","rishi-post"],"rishi__cb_customizer_meta":"","comments_count":"0","_links":{"self":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/posts\/70992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/comments?post=70992"}],"version-history":[{"count":0,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/posts\/70992\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/media\/70993"}],"wp:attachment":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/media?parent=70992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/categories?post=70992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/tags?post=70992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}