{"id":77693,"date":"2026-10-26T14:45:18","date_gmt":"2026-10-26T09:15:18","guid":{"rendered":"https:\/\/newswiredelhi.com\/index.php\/2026\/10\/26\/from-a-juice-centre-in-surat-to-a-rs-500-crore-valued-mobile-retail-chain-bhatia-mobile-returns-to-its-roots-in-rohtak\/"},"modified":"2026-10-26T14:45:18","modified_gmt":"2026-10-26T09:15:18","slug":"from-a-juice-centre-in-surat-to-a-rs-500-crore-valued-mobile-retail-chain-bhatia-mobile-returns-to-its-roots-in-rohtak","status":"publish","type":"post","link":"https:\/\/newswiredelhi.com\/index.php\/2026\/10\/26\/from-a-juice-centre-in-surat-to-a-rs-500-crore-valued-mobile-retail-chain-bhatia-mobile-returns-to-its-roots-in-rohtak\/","title":{"rendered":"From a Juice Centre in Surat to a Rs 500 Crore-Valued Mobile Retail Chain: Bhatia Mobile Returns to Its Roots in Rohtak"},"content":{"rendered":"
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With over 500 stores across four states, Bhatia Mobile opens its first store in Haryana after adding 90 stores in just 90 days.<\/em><\/strong><\/p>\n

Rohtak<\/strong> (Haryana) [India], October 24:<\/strong> What began as a small juice centre has grown into a retail network of more than 500 mobile stores<\/strong>. The journey of Bhatia Mobile<\/a><\/strong> is a story of resilience, family dedication and customer trust<\/em>. After establishing a strong presence in Gujarat, Maharashtra, Rajasthan and Madhya Pradesh, the company has now opened its first Haryana store in Rohtak<\/strong>, the hometown of the Bhatia family.<\/p>\n

A Journey That Began with Adversity<\/h3>\n

During the 1980s, Mr. Harbans Lal Bhatia<\/strong> was a successful businessman in Surat, operating textile weaving and wholesale businesses. However, an accident in 1986<\/strong> left him bedridden for nearly three years. In his absence, the business collapsed, leaving the family with losses of approximately \u20b980 lakh by 1989<\/strong>. To repay debts, the family had to sell its personal assets.<\/p>\n

Mr. Harbans Lal Bhatia<\/strong> and his wife, Mrs. Kamlesh Kumari Bhatia<\/strong>, began again from a small rented shop, operating a PCO\/STD booth alongside a juice centre<\/strong>. Their sons, Sanjeev and Nikhil, helped with the business while attending school. Waking up at 4 a.m. to visit the fruit market, managing the shop and then going to school became part of their daily routine. Through years of hard work, the family gradually rebuilt its business.<\/p>\n

From a Juice Centre to Mobile Retail<\/h3>\n

In 1996\u201397<\/strong>, the family entered the mobile accessories business and opened its first mobile store<\/strong> in Surat<\/strong> in 1998<\/strong>. Competitive pricing, an understanding of customer needs, and reliable service helped the business grow.<\/p>\n

By 2003<\/strong>, Bhatia Mobile<\/strong> operated three stores in Surat, attracting customers from nearby towns such as Vapi, Valsad, Bilimora, Bardoli and Vyara. In 2007<\/strong>, the company adopted a franchise model<\/strong>, expanding to 85 stores by 2012<\/strong>. In 2014<\/strong>, it launched its own handset brand, HSL Mobile<\/strong>.<\/p>\n

Today, Mr. Sanjeev Bhatia<\/a><\/strong> serves as the company\u2019s Chairman<\/strong>, while Mr. Nikhil Bhatia<\/strong> is its Whole-Time Director<\/strong>, co-promoter<\/strong> and co-founder<\/strong>.<\/p>\n

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A Network of 500+ Stores Across Four States<\/h3>\n

Expanding beyond Gujarat, Bhatia Mobile<\/strong> established its presence in Maharashtra, Rajasthan and Madhya Pradesh. Growing demand for smartphones, internet connectivity and digital payments in Tier-2 and Tier-3 cities<\/strong> created new opportunities for expansion.<\/p>\n

Earlier this year, the company opened 90 stores in just 90 days<\/strong>, demonstrating its rapid expansion capabilities. Its network now exceeds 500 mobile stores<\/strong>. Strong supply chains, logistics, staffing and employee training have played an important role in supporting this growth.<\/p>\n

Despite the rise of online shopping, the company continues to focus on physical retail. Customers often prefer to compare cameras, battery life, features and financing options before purchasing a smartphone. Physical stores offer them the opportunity to explore devices firsthand and make informed decisions.<\/p>\n

The company was listed on the BSE<\/strong> in 2018<\/strong>. According to the information provided, its annual turnover is approximately \u20b91,000 crore<\/strong>, with a valuation of around \u20b9500 crore<\/strong>.<\/p>\n

A Homecoming in Rohtak<\/h3>\n

The company\u2019s first Haryana store<\/strong> is located at Shop No. 11\u201312, Municipal Market, Rohtak, Haryana \u2013 124001<\/strong>. Opening a store in the family\u2019s hometown represents more than business expansion; it is also an emotional return to its roots<\/em>. Kamlesh Kumari Bhatia<\/strong> will be present for the store\u2019s inauguration.<\/p>\n

According to Mr. Sanjeev Bhatia<\/strong>, opening a store in Rohtak<\/strong> is an opportunity to reconnect with the family\u2019s roots. Mr. Nikhil Bhatia<\/strong> believes customer trust remains the company\u2019s greatest strength, and the family intends to carry this philosophy into Haryana.<\/p>\n

Special Launch Offers for Customers<\/h3>\n

To celebrate the Rohtak store\u2019s inauguration, Bhatia Mobile has announced several attractive offers. These include a neckband priced at \u20b9999 for just \u20b990<\/strong> and earbuds worth \u20b91,999 for only \u20b9199<\/strong>. The company has also announced offers on select iPhone models at previous prices, along with easy EMI options<\/strong>.<\/p>\n

Additionally, customers can participate in a Spin and Win promotion<\/strong> for a chance to win prizes, including an electric vehicle, television, washing machine, smartphones and other rewards<\/strong>. Applicable terms and conditions will apply.<\/p>\n

The Next Chapter of Expansion<\/h3>\n

The Rohtak store marks the beginning of Bhatia Mobile\u2019s expansion into Haryana<\/strong>. The company plans to strengthen its presence in Tier-2 and Tier-3 markets<\/strong>. Its journey from a small juice centre to a network of more than 500 stores demonstrates how perseverance, customer-focused service and a strong business strategy<\/em> can transform a family-run venture into a large retail enterprise.<\/p>\n

About Bhatia Mobile:<\/strong> Founded in Surat, Gujarat, Bhatia Mobile is a family-run public limited mobile retail company<\/strong>. After entering the mobile accessories business in 1996\u201397<\/strong> and opening its first mobile store in 1998<\/strong>, the company has grown to operate more than 500 stores across four states<\/strong>.<\/p>\n

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

With over 500 stores across four states, Bhatia Mobile opens its first store in Haryana after adding 90 stores in just 90 days. Rohtak (Haryana) [India], October 24: What began […]<\/p>\n","protected":false},"author":1,"featured_media":77694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_rishi_post_view_count":4},"categories":[4],"tags":[54],"class_list":["post-77693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business","rishi-post"],"rishi__cb_customizer_meta":"","comments_count":"0","_links":{"self":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/posts\/77693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/comments?post=77693"}],"version-history":[{"count":0,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/posts\/77693\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/media\/77694"}],"wp:attachment":[{"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/media?parent=77693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/categories?post=77693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newswiredelhi.com\/index.php\/wp-json\/wp\/v2\/tags?post=77693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}