{"id":7842,"date":"2021-08-20T10:16:00","date_gmt":"2021-08-20T10:16:00","guid":{"rendered":"https:\/\/newswiredelhi.com\/index.php\/2021\/08\/20\/manipalcigna-health-insurance-launches-the-saath-dijiye-campaign-to-encourage-acts-of-kindness-amid-difficult-times\/"},"modified":"2021-08-20T10:16:00","modified_gmt":"2021-08-20T10:16:00","slug":"manipalcigna-health-insurance-launches-the-saath-dijiye-campaign-to-encourage-acts-of-kindness-amid-difficult-times","status":"publish","type":"post","link":"https:\/\/newswiredelhi.com\/index.php\/2021\/08\/20\/manipalcigna-health-insurance-launches-the-saath-dijiye-campaign-to-encourage-acts-of-kindness-amid-difficult-times\/","title":{"rendered":"ManipalCigna Health Insurance launches the \u2018SAATH DIJIYE\u2019 campaign, to encourage acts of kindness amid difficult times"},"content":{"rendered":"
\"\"<\/div>\n

Mumbai (Maharashtra) [India], August 20:<\/strong> ManipalCigna Health Insurance Company Limited<\/strong>, <\/strong>has launched a new digital campaign, \u2018SAATH DIJYE \u2013 Fark Padta Hai\u2019<\/strong>; to celebrate the spirit of togetherness and spread the message of supporting each other through all means and staying strong together in difficult times, as a simple act of kindness can make a big difference to someone\u2019s life.<\/p>\n

The COVID-19 pandemic has transformed our lives unprecedentedly; many of us are experiencing social isolation and loneliness at times. For those dealing with hardships, it\u2019s often difficult to reach out for help. Thus the new campaign \u2018SAATH DIJYE\u2019 aims to encourage people to take a step forward and start talking to friends and family and be there to support each other in times of difficulties, as things often get better when we are together.<\/p>\n

\"\"
Sapna Desai, Head of Marketing and Online Sales, ManipalCigna Health Insurance<\/figcaption><\/figure>\n

Speaking on the new campaign launch, Sapna Desai<\/strong>, Head of Marketing and Online Sales ManipalCigna Health Insurance<\/strong>,<\/strong> said, \u201cThe second wave of COVID-19 was difficult for everyone. But we got through this together. If there\u2019s one thing we\u2019ve learnt in these difficult times, it\u2019s that we\u2019re stronger than we think. And the only thing that makes us more undefeatable is being there for one another, despite the distance or time of day. As we enter a time for healing and getting better, it is important that we don\u2019t forget the lessons that we learnt along the way. Inspired by all the selfless acts and generosity that we saw and our brand purpose of being with our customers in illness and wellness, we have put together this message to celebrate the spirit of togetherness and how it makes a difference.\u201d<\/p>\n

Click the link to watch the \u2018<\/strong>SAATH DIJIYE\u2019<\/strong><\/a> campaign film on ManipalCigna\u2019s YouTube page.<\/p>\n

Humankind needs warmth and care of their loved ones, and it\u2019s often easy to navigate hardships when we have the support of each other as we cope with overwhelming changes alongside uncertainty of health, finances, and futures. Time and again, what we have also seen all over the world is that, with the spirit of togetherness, kindness, and being available to help each other, we can get ourselves out of anything, no matter what obstacles come our way. Thus inspired by the many selfless acts that lifted human spirits during the outbreak, ManipalCigna<\/strong> has put together this new film. \u2018SAATH DIJIYE\u2019 kyunki fark padta hai<\/em> urges people to encourage, uplift, and support one another in difficult times, and this stands true for all times, not just during the extraordinary experiences presented by the Covid-19 pandemic.<\/p>\n

Besides the new digital film, the company has also rolled out advertisements on digital and social media along with influencer outreach programs to drive awareness about this new campaign.<\/p>\n

ManipalCigna <\/strong>asked people \u2018SAATH DIJIYE\u2019<\/strong>, and they did! The campaign film has got support, love and stories from across India since its launch on 10th<\/sup> August 2021.<\/p>\n