Surat (Gujarat) [India], May 01: To position Sosyo Hajoori Beverages Pvt. Ltd, an Indian brand with 100 years of legacy amongst the herd of International brands, Alaukik Group envisioned and executed the idea for the brand as an Official Refreshment Partner for Royal Challengers Bangalore.
Alaukik Desai wanted to revamp the persona of the brand keeping in mind the ethos and the brand legacy of the past 100 years, hence the campaign #DrinkBold #DrinkSosyo was created inviting new energy in the brand. A whole new packaging with Virat Kohli, Yuzvendra Chahal, and AB De Villiers was curated for all the sub-brands that fall under the Sosyo category to help the brand uplift its brand identity and capture a wider market.
As the refreshment partner of Royal Challengers Bangalore, the brand was positioned in all the matches of RCB with their VisiCoolers and iceboxes in the dugout refreshing all the players throughout the game and helping the brand position itself in National and International audience.
A 360-degree approach was undertaken for the campaign and the brand was positioned in all media such as Electronic Media, Print Media, Radio Jingle, Indoor, and Outdoor POP, Social Media to create a strong brand recall among millions of Indians and opening up multiple avenues for business.
Alaukik Group has performed many such successful associations in the past with celebrities and brands such as Shahrukh Khan for NDTV, Hrithik Roshan for Italian luxury brand Adamantino, Deepika Padukone and Kareena Kapoor for Firdaus, Priyanka Chopra for Heroine, Kangana Ranaut for designer Archana Kochhar, Sonakshi Sinha for Rajguru, Yami Gautam for Aeroblu, Raveena Tandon and Sapna Pabbi for Arun Vastra Bhandar to name a few.