December 17: “All those Twitter trolls claiming that Vicky Kaushal and Katrina Kaif’s newfound popularity as a couple is a threat to the other power couple Ranveer Singh and Deepika Padukone are totally wrong,” stated PR guru Dale Bhagwagar on BollywoodPR.in this week.

The thought had stemmed on Twitter after Ranveer publicly kissed Deepika at an airport, making the social media claim that he was seeking attention out of insecurity since all of the media’s attention was going to Vicky Kaushal and Katrina Kaif after their wedding.

But the legendary Bollywood publicist Dale Bhagwagar remarked that “Vicky and Katrina are both shy and too chilled out in comparison to the overtly hyper-flamboyant Ranveer and gritty Deepika. Even their wedding was a relatively quiet affair. No doubt that they are currently the flavour of the season. But giving Brand Ranveer-Deepika strong competition in the long run in the media circles, is something that can easily be ruled out.”

Explaining the public perception and overall brand positioning of the celebrity couples, he said, “The nature, personality and the perception of people and brands does not change overnight. Neither is one of the partners among Vicky and Katrina such that he/she would influence the other in becoming more media-savvy.”

However, Dale made it a point to add, the currently silent combo of Alia-Ranbir can be a different story. “While Alia is outspoken like her father Mahesh Bhatt, Brand Ranbir Kapoor is a dark horse. He is not only well read, but also a band mutthi which the media has been waiting to explore for a long time now. If he opens up and gets media-savvy, then Ranbir-Alia could be the power couple giving solid takkar to Ranveer-Deepika.”

Staying ahead of the curve with revolutionary PR strategies, Dale Bhagwagar is the most famous Bollywood publicist ever. A simple Google search in his name brings up thousands of results.

Popularly known as Bollywood’s only PR guru, Dale Bhagwagar tops the list as the best Bollywood publicist in India for having introduced the maximum PR trends in the entertainment industry. His futuristic PR methods often set the agenda for the entertainment public relations industry for the times to come.

Over the years, his Mumbai-based PR agency Dale Bhagwagar Media Group has handled the media for more than 300 personalities, including the industry’s topmost names such as Hrithik Roshan, Shilpa Shetty and Priyanka Chopra, publicity for some 30 movies, including the Shah Rukh Khan-starrer Don and Farhan Akhtar-starrer Rock On, and crisis management for an unprecedented number of 20 Bigg Boss contestants.